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Ralph’s Becomes an ALPS—Always Low Price Store

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Posted: Friday, October 5, 2012 9:07 am

One of Piedmont’s grocery stores has a new name and a new look. Ralph’s Grocery, which is owned by the Town and Country Grocers chain, is now an ALPS (Always Low Price Store). It’s the third ALPS in the Town and Country chain; the others are located in Malden and Potosi.

Store manager Jeff Clark said that the changeover has been occurring for the last three weeks. The store has been reset. Merchandise has been reorganized in order to have the best sales outcome. It involved relocating certain products, giving best selling products more space or more locations. 

Instead of unpacking boxes and putting items on shelves, the merchandise will be displayed in boxes. The produce department was moved from the back corner of the store into the store shopping area. Video rentals are no longer in a separate storefront. They have been moved into the grocery store; people may rent videos at the service desk. 

Store officials said that customers should save money when shopping at the new store. Some customers have likened the store to an ALDI.

“We have a limited variety of all basic need groceries,” Clark said. “We may only have one brand or one size of grocery, frozen food, or dairy item. Limiting our inventory will allow us to keep our prices down. Most of the brands that we stock are brands that customers are familiar with. We are confident of the quality.”

The store is selling off its current inventory. As many of those brands are sold, they will not be replaced.

“Prices have been cut 10 to 20 percent,” Clark said. “We’re trying something different and believe this will be well received by customers. It is geared for customers who are seeking to save money and still have all of their needs met.”

The store is open seven days a week. However, the operating hours have been reduced. ALPS will be open 7 a.m. to 8 p.m. The exterior of the store will be painted this week and new signage will be installed.

Some services have been reduced. The store will provide limited grocery carryout for customers, according to Clark.

The meat department, bakery, and deli remain open. The courtesy desk services have not been reduced.

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